- Campaign website — 2017
- Role: Concept, design & motion
SP is a dutch socialistic political party. The party seeks to build a society based on human dignity, equivalence and solidarity. With the upcoming elections in march 2017 they needed a campaign site specially to convince undecided voters.
The goal was creating a campaign site that convinces undecided voters to vote for SP. To help those voters make a decision, the campaign site highlights only the most important political views, making it easy and fast to read about where the SP stands for.
The identity, created by Thonik is used and converted to create a more approachable visual language for the campaign site. With the use of bright colors and the large sp tomato it needed to create an impact. Therefore fluorescent colors where introduced to the existing color palette.
Instead of using smooth animations, fast and choppy animations are used to emphasize the campaign look and feel.