• Product webshop — 2017
  • Role: Concept, design & motion

Naïf is a natural brand creating #nobulshit products for the nurturing of babies. All their products are free of chemicals, which makes them unique in the dutch market for baby products.

Section 02

The company, started by two young dads, got a lot attention over the past years. With the launch of their new product line, especially for mothers they needed a new webshop with a new visual language.

A quick entry to products

With a limited selection of products a quickshop was designed for navigating directly to the right product from every page within the site.

Custom checkout flow

Since the site experience plays a huge role in the whole brand experience, the checkout flow should be no less.

Designed for mobile

And of course every screen is designed and optimised for smartphone use.

Section 06

Blending shopping & inspiration

An important part of the site as an experience is the use of friendly, fresh and modern photography. Combined with instagram photos created by the #naifcare fans.

Section 07 1
Section 07 3
Section 07 2
Section 08
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Mark Tunzi

Digital Designer

Mark Tunzi

Digital Designer