- Product webshop — 2017
- Role: Concept, design & motion
Naïf is a natural brand creating #nobulshit products for the nurturing of babies. All their products are free of chemicals, which makes them unique in the dutch market for baby products.
The company, started by two young dads, got a lot attention over the past years. With the launch of their new product line, especially for mothers they needed a new webshop with a new visual language.
A quick entry to products
With a limited selection of products a quickshop was designed for navigating directly to the right product from every page within the site.
Custom checkout flow
Since the site experience plays a huge role in the whole brand experience, the checkout flow should be no less.
Designed for mobile
And of course every screen is designed and optimised for smartphone use.
Blending shopping & inspiration
An important part of the site as an experience is the use of friendly, fresh and modern photography. Combined with instagram photos created by the #naifcare fans.